Art directors, ZPZ Partners, assembled a team of 32 international designers, each bringing their own perspectives and vision to the PLAY+ project.

The pedagogical research at Reggio Emilia, working in collaboration with a world class design team – and supported by innovation in materials (the Ecosoftx® fabric of the line is a proprietary formula unique to PLAY+products) – makes PLAY+SOFT an entirely new approach to design for children.



Soft things – ZPZ Partners

Architect Michele Zini led the Children, Spaces, Relations research project on environments for children with architect Giulio Ceppi (Reggio Children, Domus Academy, 1998)

ZPZ Partners is the architectural firm founded in 1998 by Mattia Parmiggiani , Michele Zini and Claudia Zoboli, in Modena. Activities include architecture, interior design and research, focusing on designs for innovative facilities and structures, both in terms of concept and formal qualities, from meta-project design to project management.

Main areas of work in Italy and internationally, range from architecture (schools, hospitals, retail and private homes), to interior design, furniture systems (PLAY+), corporate branding (Gruppo Atlas-Concorde, Motorola, Unilever, Vodafone), exhibition design (Wonder of Learning). The practice also carries out research with Domus Academy, Politecnico di Milano and Reggio Children. ZPZ Partners collaborated with Tullio Zini architect and PLAY+ to make the Loris Malaguzzi International Centre and CILM school for Reggio Children in Italy.

Recent research and project work also including the INDIRE guidelines on design of new schools in Italy (2015), Fare Scuola refurbishment project (nationwide in Italy) with Reggio Children and Enel Cuore (2016-17), Children’s Park for world fair EXPO 2015 in Milan with pedagogical consultancy by Reggio Children, and projects in Europe, USA, Japan, MENA region and worldwide.